MEET OUR FOUNDER
A MESSAGE FROM SHAHINA, FOUNDER OF E'LHAA
MEET OUR FOUNDER
A MESSAGE FROM SHAHINA, FOUNDER OF E'LHAA
Jewellery has always been part of my story. Every milestone, every celebration, every cherished memory was marked with a piece that carried deep meaning. To me, jewellery is more than adornment, it tells a story—it’s a connection to our past, a reflection of who we are, and a symbol of the moments that shape us.
For years, I nurtured a vision—a passion project curated with care and intention. I have always believed that luxury should be indulgent, but not inaccessible. Beautiful, but not wasteful. Meaningful, but not harmful.
This belief led me to ask an important question: Why does luxury have to come at the cost of the environment?
I knew there had to be a better way—one that embraced both craftsmanship and consciousness, excellence and ethics. I wanted to be part of the lab-grown diamond movement, championing a future where fine jewellery can be luxurious without compromise...
And so, E’LHAA was born. A brand crafted with love, legacy, and responsibility, designed for women who appreciate pure beauty, conscious choices, and ethical luxury.
My designs are deeply personal—inspired by the jewellery I own, the beauty I see around me, and the small details that make life extraordinary. Whether it's a treasured heirloom, an architectural form, or the natural elegance of a fleeting moment, every piece carries a story.
At E’LHAA, every design is a reflection of your elegance, your individuality, and your values—a celebration of timeless craftsmanship, mindful creation, and a commitment to a better future.
If, like me, you believe in jewellery that is pure, kind, and unmined, welcome to E’LHAA. This is more than a brand—it’s a movement, and it was created with you in mind.